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Implicit Measures in Attitude and Personality Research

Hofmann2012ImplicitMeasuresGSCPreconference.pdf (0.7MB)

February 5, 2014 (10:17 am EST)

This is a presentation on "the use of implicit measures in attitude and personality research" I gave at the 2012 SPSP GSC and Training Committee Innovative Methods pre-conference organized by Marina Milyavskaya and Stacey Sinclair. The presentation is intended to provide a hands-on introduction to implicit measures as research tools while at the same time placing these measures into a theoretical and conceptual context.